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Tuesday, 25 November 2014

Strategy of DreamWorks Animation CEO Jeffrey Katzenberg is questioned - LA Times

Strategy of #DreamWorks Animation CEO Jeffrey Katzenberg is questioned - LA Times #aninews Katzenberg, known for driving a hard bargain, may have overplayed his hand. The studio executive was said to be pursuing a deal worth about $3 billion — about $1 billion above the company's current market value. In the case of #Hasbro, investors also balked at the idea of getting into the volatile movie business and the company risked alienating its main licensing partner, Walt #Disney Co.

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