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Thursday, 24 September 2015

Airbnb Uses Old School Animation Techniques To Create A Different Paris

Airbnb Uses Old School Animation Techniques To Create A Different Paris Via Fast Company "Not long ago, Airbnb Chief Marketing Officer Jonathan Mildenhall told Co.Create that the brand's primary mission was to communicate the notion of belonging, make people realize how important it is and how differentiating that makes the Airbnb proposition. He went on to say that the new frontier for the brand is working to create emotional and compelling stories that make people feel like they're having a human experience as opposed to being sold something by a brand..."



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